The Google Analytics GDPR relationship is a complicated one. The problem Google Analytics now presents website owners in the EU is with more visitors clicking “no”, the less accurate your data will become. Read more: https://matomo.org/blog/2020/01/google-analytics-gdpr-uncertainties/
I'm no legal expert but this is my take based in info from the UK regulator.
@jamesmullarkey Good job James! Thanks for sharing 👍
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