@sandro Doesn't excuse your actions. Eg: you still obey the law (and budget for it) when you are one-person, self-funded startup. In any case, the provided link offers a starting point.
@sandro @stephaniewalter Read the link for starters and do a lot of homework. Create a design document before you get started that states your goals, tech stack, and feature-set. Use some of your "self-funding" to pay for a consultation with a designer that focuses on ethical usage.
If you literally have zero cash, ask if someone would be willing to donate their time and feedback for your project.
Check your project at every stage of dev against known dark patterns.
@sandro see point 3.
For people involved in the activities of the World Wide Web Consortium (W3C), in Working Groups or Community Groups, and people who follow the work of the W3C. Run on a volunteer basis by Sandro Hawke and others, NOT the W3C systems team, and NOT supported by W3C. Uses the W3C Code of Ethics and Professional Conduct. A place to talk online about the things you would talk about in a meeting, or at a meal with your group. We plan to have a relay-bot soon, so don't feel like you need an account here to be a member of this online community. Please post things you think the W3C community might find interesting!